We are the exemplar in delivering employer and community value. Our vision is to create opportunities and change futures by working with local people and businesses across the West Midlands. 


We convert our commercial surplus into resources for social inclusion activities. The surplus is invested into local communities within the Black Country. We will fulfil our vision by helping people, businesses and communities achieve their potential.


Our values are implemented into everything we do, including our vision and mission. Our values pledge:

  • Continuous improvement
  • Client focus
  • Innovation and entrepreneurship
  • Cost consciousness
  • Relentless achievement
  • Relationship orientation
  • Managed risk